For S/S ’14 Polish brand UEG plays on the concept of consumption using graphic design as its main tool. UEG is an abbreviation of “Usa E Getta”– Italian for “Use and Discard” and refers to the temporary nature of today’s existence. “The idea behind the brand evolved around such basic values as: unification, communication, and awareness.” UEG provides numerous unisex pieces that add a smooth, even silhouette to the person wearing, the inclusion of the abstract digital prints adds the right amount of design to the pieces. You can view and purchase the entire collection from UEG at their web-store and select stores around Europe.
