“We started our original brand when we opened our shop. At first is was two styles of T-shirts. We got local writers and friends to design them. After that, every season we’d increase the number of styles, mainly tees and I think it was about three years ago that it became a full collection. The main concept of the brand is to get a feeling of NYC. We want to express NYC though our own eyes. Styles differ in different areas of NY but we try to release items that can relate to all styles.”
